Library Resources
Greetings! I'm honored to be your personal librarian for this course I can help you pick a topic, find articles, or answer any other question.
I share office hours with an awesome team of librarians, so if you'd like some one-on-one help click here to book an appointment or let me know a time that works for you. We're here for you!
Jenny Castel| jcastel@jwu.edu | 401-598-1887
Did you know you can also chat or text with one of our on-duty librarians? It's anonymous, free, and super fast!
Need help searching the databases? Check out our Library Help Docs for step-by-step information.
Or, check out this quick information about MRI+ and SRDS.
- MarketResearch.com Academic This link opens in a new window
- Industry reports including demographics, market trends, forecasts, analysis of major brands, new products, and consumer trends and buyer behavior
- RKMA This link opens in a new window
- Content updated every two years
- Reports cover fields such as Consumer Behavior & Marketing, Entertainment & Leisure, Pandemic Impact, Restaurant/Food & Beverage, Retail/E-commerce, Sports Marketing, Travel & Tourism, and U.S. Cities & Communities
- Use CTRL F to search PDF for key terms
- Statista This link opens in a new window
- Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and more
- NOTE: Click through any security warnings & pop-up blockers that may appear
- Expert tools options are unavailable
- SRDS This link opens in a new window
- Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales
- Identify consumer spending behavior in potential market areas
- Report titles include Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media, and more
- IMPORTANT: A padlock icon means the library is not subscribed to that content
- To access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!
- Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases
If you use the library's databases for your research, you can copy and paste pre-generated citations - look out for the option as it may appear differently in each interface but is generally represented by an icon of quotation marks.
If you need to cite a resource not located in a database, I recommend using the OWL as a reference. Alternatively, reach out to me for help with citations!
