Skip to Main Content

Embedded LibGuides by Jenny

MRKT 1001 (ONL Hatch 2023)

Greetings from the library!

I'm happy to be your librarian for this course: If you'd like some one-on-one help finding resources such industry information, market research or consumer behavior and data, click here to book an appointment.

Feel free to email me directly with any questions about library resources and research:

Jenny Castel | 

 You can also chat or text with one of our on-duty librarians. We're here for you!

chat loading...


Brand Catalyst

  • "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
  • Who is the consumer for a brand: what other brands do they like, what do they believe in/what's important to them
  • Helps to define brand identity
  • If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.

Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)


If you are looking for information about specific companies, try searching in the databases listed below. 


Note: You will have limited access to financial data from companies that are not publicly traded.


 Business Insights Global (Gale)

  • Case studies, company profiles & industry research reports
  • Country economic reports, market research reports
  • SWOT analyses, and video interviews with business executives, and selective full-text articles

Business Source Complete 

  • To search: [Company must be publicly traded for expanded information]
    • Choose "Company Profile" from menu on the right of the landing page
    • Type the name of the company in the search box at the top of the page. 
  • Annual and up to date company profiles and narratives
    • SWOT analyses for specific companies where available 
    • Financial data, revenue, etc. 
    • Company organization and hierarchy
    • Company history, acquisitions, etc. 
  • JWU Library has limited access to Harvard Business Cases- click here to learn more.


Note: You can also find limited company data in Statista and IBISWorld (see "Industry Information" tab)

Need data about specific state, national, or global industries


Try the databases listed below for 

  • industry forecasts and outlooks

  • up to date and recent developments and performance

  • supply chain information

  • operating conditions, revenues, and ratios

  • more!


Business Source Complete 

  • Over 3600 national and global industry profiles
  • Can search by industry name, NAICS, and country


  • Industry research for over 700 US industries
  • Research on hundreds of international industries
  • Watch the video below for a quick tutorial on how to navigate and access global industry data and reports


  • Statistics, market studies & reports for over 600 international industries, 37 countries, and 60,000 wide-ranging topics
  • Company and industry reports

RKMA Market Research Handbooks

eBooks (large downloadbale PDFs) on

  • Consumer Behavior
  • Consumer Marketing
  • Entertainment
  • Media & Advertising
  • Health Care
  • Hotels & Resorts
  • Leisure Market
  • Restaurant & Food Service
  • Retail Business
  • Sports Marketing
  • Travel & Tourism 

Market Research 

  • Industry reports
  • demographics
  • market trends
  • forecasts
  • analysis of major brands, new products
  • consumer trends & buyer behavior in 
    • Food & Beverage,
    • Food Service & Hospitality
    • Retailing
    • Technology & Media
    •  Travel & Leisure.