Embedded LibGuides by Jenny

IBISWorld

• industry research for over 700 US industries

• research on hundreds of international industries

• Watch the video below for a quick tutorial on how to navigate and access global industry data and reports

First Research 

• 80+ in-depth industry profiles and 900 smaller industry segments. 
• Overview of business challenges, trends, industry opportunities.

• NOTE: You must click through 3 pages (2 "Continue" and 1 "Submit" page) before reaching the "Search for Industry and Geographic Profiles" main page.

 Find company information such as financials, SWOT analyses, profiles, and more...

Brand Catalyst

• "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
• Helps to define brand identity
• If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.

Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)

Academic Search Complete

• Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
• Click Full Text on the left so you can read articles online.

Business Source Complete 

(navigates the same as Academic Search Complete)

• Use Business Search to find articles and case studies on business topics.

JWU library has two style guides: 

MLA Style Guide

APA Style Guide

However, if you need more in depth guidance on formatting go to the Purdue OWL. 

Need to talk to someone and seek guidance in real time?

• Schedule an appointment with a writing coach through uSucceed.

MLA Tips from Scribbr

Citing sources with no author: Scribbr 
For sources with no named author, the in-text citation must match the first element of the Works Cited entry. This may be the name of an organization, or the title of the source.

If the source title or organization name is longer than four words, shorten it to the first word or phrase in the in-text citation, excluding any articles (a, an, and the). The shortened title or organization name should begin with the word the source is alphabetized by in the Works Cited.

Follow the general MLA rules for formatting titles: If the source is a self-contained work (e.g. a whole website or an entire book), put the title in italics; if the source is contained within a larger whole (e.g. a page on a website or a chapter of a book), put the title in quotation marks.

IBISWorld: Citations 

First Research Mergent: Citations 

Creating a Target or Buyer Persona using Brand Catalyst

Break into your groups

Open Brand Catalyst

Fill out this Google Doc

The Academic Success Center is open for in-person and remote appointments by zoom.

Whether you're just getting started or need final editing advice, writing tutors are kind and trained to help you at any stage of the writing process. Visit the Academic Success Center website for more information.

Top Tips for Working with the Academic Success Center:

1.    Book an appointment by phone: 401-598-1485  
2.    Book an appointment online via USucceed: In jwulink, under Tools,.click Academics tab, Usucceed- Look for "My Success Network" Academic Success Network or click here to make a writing tutor appointment.
3. Visit us live on the first floor of the Yena Center

For 24/7 free online revision feedback, submit your paper to Smarthinking. Look for the link in jwuLink, under the Academics tab, under Academic Support Services.