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Embedded LibGuides by Jenny

Library Research, Resources, and Help

Greetings from the library!

Our awesome team of librarians share virtual office hours, so if you'd like some one-on-one help finding articles, company or industry information, or any resourcesclick here to book a research appointment.

Did you know you can also chat or text with one of our on-duty librarians?  

It's anonymous, free, and super fast! Click on the blue button below to chat now!

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IBISWorld

  • industry research for over 700 US industries

  • research on hundreds of international industries

  • Watch the video below for a quick tutorial on how to navigate and access global industry data and reports


First Research 

  • 80+ in-depth industry profiles and 900 smaller industry segments. 
  • Overview of business challenges, trends, industry opportunities.
  • NOTE: You must click through 3 pages (2 "Continue" and 1 "Submit" page) before reaching the "Search for Industry and Geographic Profiles" main page.

 Find company information such as financials, SWOT analyses, profiles, and more...

 

Brand Catalyst

  • Who is your target market?
  • "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
  • Helps to define brand identity
  • If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.

Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)

 


RKMA Market Research Handbooks

eBooks (large downloadbale PDFs) on

  • Consumer Behavior
  • Consumer Marketing
  • Entertainment
  • Media & Advertising
  • Health Care
  • Hotels & Resorts
  • Leisure Market
  • Restaurant & Food Service
  • Retail Business
  • Sports Marketing
  • Travel & Tourism 

Academic Search Complete

  • Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
  • Click Full Text on the left so you can read articles online.

Business Source Complete 

(navigates the same as Academic Search Complete)

  • Use Business Search to find articles and case studies on business topics.

 

JWU library has two style guides: 

MLA Style Guide

APA Style Guide

However, if you need more in depth guidance on formatting go to the Purdue OWL

Need to talk to someone and seek guidance in real time?

  • If you are an online student, you can go to the online writing center for information about how to contact a writing coach. 
  • If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed.

Let's explore these databases!

Each group will be assigned one database to explore, find a few articles/reports, create a citation for each article and share their findings with the class at the end of the activity in this the doc below:

Google Doc