Greetings from the library!
I'm happy to be your librarian for this course!
If you'd like some one-on-one help finding market research, demographic data, information about advertising and direct marketing, or any other kind of information, click here to book an appointment.
You can also email me: Jenny Castel | jcastel@jwu.edu
Did you know you can also chat or text with one of our on-duty librarians?
It's anonymous, free, and super fast! Chat now!
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Brand Catalyst
- "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
- Helps to define brand identity
- If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.
Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)
- Statista This link opens in a new window
- Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and more
- NOTE: Click through any security warnings & pop-up blockers that may appear
- Expert tools options are unavailable
Winmo
- Use this directory to find public and private U.S. and international companies who spend at least $200,000 annually on advertising
- Find profiles of ad agencies and brand names
- NOTE: Internet Explorer will not work with the site
Watch this video below for a walk through of Winmo.
Academic Search Complete
- Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
- Click Full Text on the left so you can read articles online.
Business Source Complete
The JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- If you are an online student, you can go to the online writing center for information about how to contact a writing coach.
- If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed.
Getting to know MRI+
1. Break into groups
2. Each group will spend some time exploring the two databases and finding relevant data/information for the group project
MRI+ (Important Get access code here.)
3. Use this Google doc
