We have awesome resources to help you find market research about demographics and who is most likely to engage in a behavior (like go to a specific restaurant, use an app, etc.) or purchase a product/brand.
To use MRI+ you will need to create an account.
How to create an account
Step 1: use your JWU wildcats email.
Step 2: check your junk folder and open the validation email from firstname.lastname@example.org
Step 3: You are ready to search for your brand's target market/target consumers in MRI+!
Step 4: If you are unsure, check out the "How to read a GFKMRI+ University Reporter report" file attached.
The library also has a resource to help you find company information, company contacts, "estimated brand media spend summary," media mix, and current and past agency relationships.
Step 1: click on the database link above, in blue.
Step 1a: no need to log in or create an account.
Step 2: enter brand or company name in search box
Step 3: choose from result list to access your brand or company's profile or information.
If you get lost or need help, don't hesitate to contact the library and the librarians!
Need help searching the databases? Check out our Library Help Docs for step-by-step information.
Or, check out this quick information about MRI+ and SRDS.
For segment narratives collected and analyzed from US Census Bureau and the Neilson Media Study data , check out PRIZM Segment Narratives
**Tech Tip: SRDS and the Claritas 360 platform do not work well in Safari. If possible, use Firefox or Chrome**
If you use the library's databases for your research, you can copy and paste pre-generated citations - look out for the option as it may appear differently in each interface but is generally represented by an icon of quotation marks.