Embedded LibGuides by Jenny

Brand Catalyst

• "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
• Helps to define brand identity
• If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.

Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)

Winmo

• Pro Tip: Check out their Creative Libraries!
• Use this directory to find public and private U.S. and international companies who spend at least $200,000 annually on advertising
• Find profiles of ad agencies and brand names
• NOTE: Internet Explorer will not work with the site

Watch this video below for a walk through of Winmo. 

WGSN

• Fashion and expert trend forecasting content
• Create an account with your JWU email (required) 

WWD (Women's Wear Daily)

Academic Search Complete

• Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
• Click Full Text on the left so you can read articles online.

Business Source Complete 

(navigates the same as Academic Search Complete)

• Use Business Search to find articles and case studies on business topics.

The JWU library has two style guides: 

MLA Style Guide

APA Style Guide

However, if you need more in depth guidance on formatting go to the Purdue OWL. 

Need to talk to someone and seek guidance in real time?

•  You can schedule an appointment with the writing coach through uSucceed.

When you find a source on the internet, 

1. STOP. Think critically about that source. Follow the criteria above.

2. Do additional research about the topic. Do you see this information anywhere else, even in a quick Google search? 

3. You may want to Google the source: any information about the author/publication? 

Database Activity