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Embedded LibGuides by Jenny

Library Resources

Greetings! I am happy to be your librarian for MRKT3050. I can help you find information and research your topic!

I share office hours with an awesome team of librarians, so if you'd like some one-on-one help click here to book an appointment or let me know a time that works for you We're here for you!

Jenny Castel |  |  401-598-1887

Did you know you can also chat or text with one of our on-duty librarians?  It's anonymous, free, and super fast!

Need help searching the databases? Check out our Library Help Docs for step-by-step information.

Or, check out this quick information about MRI+ and SRDS.

PRIZM Segment Narratives

Search all EBSCO databases

List of Industry Research, Market Research, and academic research databases

NOTE: You are not alone! If you get lost please contact the library/librarians! We are here to help you!

Need to find target audience and segment information? Once you know who your target audience and segment, is SRDS Claritas 360 can help you find more information about your segment. 


*NOTE* SRDS works best in Chrome or Internet Explorer. Do not use it in Safari. 

Claritas 360 is a software within SRDS that provides the PRIZM Premier Segments and quite a few awesome reports that will provide with information about target audience, segment information, and their likely behaviors, interests, demographic, and geographic locations. 

[SRDS (and Claritas 360, accessible and available within SRDS) is excellent for direct marketing, media planning, and for helping you understand the needs and behaviors of your target segment. 

SRDS cannot tell you who your target audience is (go to MRI+ for that). ]

To access Claritas 360:

Step 1: click on the blue SRDS link above.

Step 2: once on the Kantar Media/SRDS database home page, search across the top for "Claritas 360"  and click (highlighted below).

Step 3: click on the button that says "Log in to Claritas 360" (highlighted below). 

*Note: you are already logged in- see in the photo above it says "log out." You do not need to actually log in because you are accessing the database through the library log in. 

Step 4: Choose your report!


Which Reports Do I Use? 

Help Docs to help you understand the reports in Claritas 360 and what they mean:

If you use the library's databases for your research, you can copy and paste pre-generated citations - look out for the option as it may appear differently in each interface but is generally represented by an icon of quotation marks.


If you need to cite a resource not located in a database, I recommend using the OWL as a reference. Alternatively, reach out to me for help with citations!

MLA Sample Paper

MLA Format Template

Let's explore these databases!

Each group will be assigned one database to explore. 

and will share their findings with the class at the end of the activity in this padlet:



- Tip for Group 6- you will need to register for an account (use your wildcats email).

The authentication email will be sent to your junk/spam folder

Once you are able to log in, go to "University Reporter"