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Embedded LibGuides by Jenny

Greetings from the library!

I'm happy to be your librarian for this course!

If you'd like some one-on-one help finding articles, data or market research, or any other kind of informationclick here to book an appointment.

You can also email me: Jenny Castel | 

Did you know you can also chat or text with one of our on-duty librarians?  

It's anonymous, free, and super fast!  Chat now!

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  • Pro Tip: Check out their Creative Libraries!
  • Use this directory to find public and private U.S. and international companies who spend at least $200,000 annually on advertising
  • Find profiles of ad agencies and brand names
  • NOTE: Internet Explorer will not work with the site

Watch this video below for a walk through of Winmo. 


Brand Catalyst

  • "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
  • Helps to define brand identity
  • If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.

Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)


Academic Search Complete

  • Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
  • Click Full Text on the left so you can read articles online.

Business Source Complete 

(navigates the same as Academic Search Complete)

  • Use Business Search to find articles and case studies on business topics.


The JWU library has two style guides: 

MLA Style Guide

APA Style Guide

Need to talk to someone and seek guidance in real time?

Contact the JWU Online Writing Coaches!

They can help you with

  • Drafting and writing assignments
  • Proofreading
  • Evidence collection and research methods
  • Note-taking
  • And more

Fill out this form to make an appointment with the COE writing coaches: