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Embedded LibGuides by Jenny

Library Resources


Greetings! I'm honored to be your librarian for MRKT3045. I can help you find market research and data, or answer any other research or data focused question.  

The librarians are available online!  If you'd like some one-on-one help click here to book an appointment or let me know a time that works for you We're here for you!

I've added a library area in the uLearn course site called "Library and Research Help." Please check it out! There are some great resources in there that should help with your projects. 

Jenny Castel |  |  

Did you know you can also chat or text with one of our on-duty librarians?  It's anonymous, free, and super fast!

Need help searching the databases? Check out our Library Help Docs for step-by-step information.

Or, check out this quick information about MRI+ and SRDS.

For segment narratives collected and analyzed from US Census Bureau and the Neilson Media Study data , check out PRIZM Segment Narratives


Databases where you can find company and industry information (financials, SWOT analysis, profiles): 

Databases where you can find market research (demographics, market trends, etc.):

If you use the library's databases for your research, you can copy and paste pre-generated citations - look out for the option as it may appear differently in each interface but is generally represented by an icon of quotation marks.


If you need to cite a resource not located in a database, I recommend using the OWL as a reference. Alternatively, reach out to me for help with citations!

MLA Sample Paper

MLA Format Template

**Tech Tip: SRDS and the Claritas 360 platform do not work well in Safari. If possible, use Firefox or Chrome**

Which Reports Do I Use? 

Help Docs to help you understand the reports in Claritas 360 and what they mean:

Let's explore these databases!

Each group will be assigned one database to explore

and will share their findings with the class at the end of the activity in this padlet:

Monday class use this:

Thursday class use this:

- Tip for Group 3- you will need to register for an account (use your wildcats email).

The authentication email will be sent to your junk/spam folder

Once you are able to log in, go to "University Reporter"