RTL 2063
Greetings from the library!
I'm Jenny, your librarian for this course.
If you'd like some one-on-one help with research, click here to book an appointment.
You can also email me: jcastel@jwu.edu
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Scenario: You have to write a paper for a retail marketing class on the topic of how you would develop a strategy to address the impact of COVID on the retail industry.
Using the Google Doc, work with your team to evaluate the database you've been assigned to teach your classmates how to find information on how COVID has impacted the retail industry.
Is your database useful for the COVID impact on retail assignment?
Pro-Tip: Each team evaluates ONE of the following databases:
Group 1 WGSN
Create a free account and then choose "fashion" tab at the top. On the right hand side, enter coronavirus in the search bar, by clicking the magnifying glass. Choose one of the articles about the impact of Covid on the fashion industry to share out with your classmates. Enter your thoughts on the Google Doc.
Group 2 Business Source Complete
- Add fashion or retail to the next search box
- Click "Full Text" on the left hand side
- Click Search
- Choose an article and click on it
- Look for the citation and email buttons on the right
- Add your thoughts to the Google Doc.
Group 3 IbisWorld
- (Prot tip: find the NAICS Code for the industry- you can search Google for the code or search by industry name)
- For industry information and the "competitive landscape".
- Search for "NAICS code" above. Notice all the info under different tabs.
- Add your thoughts to the Google Doc.
Group 4 RKMA Handbooks
- Search for "Retail Business Market for 2020-2021"
- Ctrl + "covid" or "coronavirus"
- Add your thoughts to the Google Doc.
Group 5 Women's Wear Daily
- Type Covid or Coronavirus in the search box on the upper right hand side
- Find an article and copy the title to your Google Doc. Answer the questions there as a team.
- Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases
- IBISWorld This link opens in a new window
- Industry research for over 700 U.S. industries, hard-to-find U.S. "specialized industries", and some state-level industry research
- Updated reports: Global-wide industries and industries in China
- Industry reports include "Key Statistics," "Key Ratios," and supply-chain overviews
- RKMA This link opens in a new window
- Content updated every two years
- Reports cover fields such as Consumer Behavior & Marketing, Entertainment & Leisure, Pandemic Impact, Restaurant/Food & Beverage, Retail/E-commerce, Sports Marketing, Travel & Tourism, and U.S. Cities & Communities
- Use CTRL F to search PDF for key terms
- WGSN This link opens in a new window
- Fashion and expert trend forecasting content
- Create a free account with your JWU email (required) and renew it every 90 days to access
- If your account is current, visit wgsn.com and log in with your JWU email address (as your username) & password
- Women's Wear Daily (WWD) This link opens in a new window
- Full subscription access to WWD, including archived content
- Limit 20 simultaneous users
- DOES NOT WORK WITH INTERNET EXPLORER
The JWU Writing Lab is open for appointments.
Whether you're just getting started or need final editing advice, writing coaches are super kind and trained to help you at any stage of the writing process.
Top Tips for Working with the Writing Lab:
- Book an appointment by phone: 401-598-1785
- Book an appointment online via USucceed: In jwulink, click Academics tab, Academic Support Services.
For 24/7 free online revision feedback, submit your paper to Smarthinking. Look for the link in jwuLink, under the Academics tab, under Academic Support Services.
The JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- If you are an online student, you can go to the online writing center for information about how to contact a writing coach.
- If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed.
