Library Resources
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- Business Insights Global This link opens in a new window Case studies, company profiles & industry research reportsCountry economic reports, market research reportsSWOT analyses, and video interviews with business executives, and selective full-text articles
- Business Source Complete This link opens in a new window Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articlesHarvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articlesJWU Library does not have access to Harvard Business Cases
- Statista This link opens in a new window Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and moreNOTE: Click through any security warnings & pop-up blockers that may appearExpert tools options are unavailable
IBISWorld
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industry research for over 700 US industries
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research on hundreds of international industries
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Watch the video below for a quick tutorial on how to navigate and access global industry data and reports
First Research
- 80+ in-depth industry profiles and 900 smaller industry segments.
- Overview of business challenges, trends, industry opportunities.
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NOTE: You must click through 3 pages (2 "Continue" and 1 "Submit" page) before reaching the "Search for Industry and Geographic Profiles" main page.
Scenario: You’re preparing to open your own small business. You need to conduct industry and consumer research to understand how to manage external and internal change.
Directions:
Open this Google doc and find your group.
Explore your assigned industry or topic in the linked database.
Prepare to share your top takeaways with your class.
Brand Catalyst
- Who is your target market?
- "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
- Helps to define brand identity
- If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.
Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)
RKMA Market Research Handbooks
eBooks (large downloadbale PDFs) on
- Consumer Behavior
- Consumer Marketing
- Entertainment
- Media & Advertising
- Health Care
- Hotels & Resorts
- Leisure Market
- Restaurant & Food Service
- Retail Business
- Sports Marketing
- Travel & Tourism
JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- Schedule an appointment with a writing coach through uSucceed.
Citing sources with no author: Scribbr
For sources with no named author, the in-text citation must match the first element of the Works Cited entry. This may be the name of an organization, or the title of the source.
If the source title or organization name is longer than four words, shorten it to the first word or phrase in the in-text citation, excluding any articles (a, an, and the). The shortened title or organization name should begin with the word the source is alphabetized by in the Works Cited.
Follow the general MLA rules for formatting titles: If the source is a self-contained work (e.g. a whole website or an entire book), put the title in italics; if the source is contained within a larger whole (e.g. a page on a website or a chapter of a book), put the title in quotation marks.
First Research Mergent: Citations
The Academic Success Center is open for in-person and remote appointments by zoom.
Whether you're just getting started or need final editing advice, writing tutors are kind and trained to help you at any stage of the writing process. Visit the Academic Success Center website for more information.
Top Tips for Working with the Academic Success Center:
- Book an appointment by phone: 401-598-1485
- Visit us live on the first floor of the Yena Center
For 24/7 at no extra charge tutoring support and academic success coaching, log into JWULINK to use tutor.com and schedule a session.
Look for the link in jwuLink, type tutor.com in the search bar. It will be the first link to come up! Log in to your account with your JWU credentials and then, it will auto-populate with your name and you're ready to go.
