Greetings from the library!
Our awesome team of librarians share virtual office hours, so if you'd like some one-on-one help finding market research, demographic data, information about advertising and direct marketing, or any other kind of information, click here to book an appointment.
We're here for you!
Jenny Castel | jcastel@jwu.edu
Did you know you can also chat or text with one of our on-duty librarians?
It's anonymous, free, and super fast! Click on the blue button below to chat now!
Winmo
- Use this directory to find public and private U.S. and international companies who spend at least $200,000 annually on advertising
- Find profiles of ad agencies and brand names
- NOTE: Internet Explorer will not work with the site
Watch this video below for a walk through of Winmo.
Brand Catalyst
- "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
- Helps to define brand identity
- If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.
Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)
Academic Search Complete
- Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
- Click Full Text on the left so you can read articles online.
The JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- If you are an online student, you can go to the online writing center for information about how to contact a writing coach.
- If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed.
