Greetings from the library!
I'm happy to be your librarian for this course!
If you'd like some one-on-one help finding articles, data or market research, or any other kind of information, click here to book an appointment.
You can also email me: Jenny Castel | jcastel@jwu.edu
Did you know you can also chat or text with one of our on-duty librarians?
It's anonymous, free, and super fast! Chat now!
Academic Search Complete
- Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
- Click Full Text on the left so you can read articles online.
Business Source Complete
(navigates the same as Academic Search Complete)
- Use Business Search to find articles and case studies on business topics.
- Statista This link opens in a new window
- Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and more
- NOTE: Click through any security warnings & pop-up blockers that may appear
- Expert tools options are unavailable
IBISWorld
-
industry research for over 700 US industries
-
research on hundreds of international industries
-
Watch the video below for a quick tutorial on how to navigate and access global industry data and reports
-
NOTE: you can search by industry name (such as "Vitamins and Supplements") or by the NAICS (325411- if you don't know the code, Google it)
-
If you need help navigating the various reports or even finding the relevant NAICS, contact Jenny, the librarian (jcastel@jwu.edu).
Brand Catalyst
- "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
- Helps to define brand identity
- If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.
Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)
SRDS
- For information about advertising costs and consumer lifestyles
- Find ad rates, circulation figures, audience demographics
- Identify consumer spending behavior in potential market areas
- Access most of the report titles including
- Business Publication Media,
- Consumer Magazine Media,
- Direct Marketing,
- Digital Networks & Tech,
- Digital Websites,
- International Media Guides and Local Media
- Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media
Winmo
- Pro Tip: Check out their Creative Libraries!
- Use this directory to find public and private U.S. and international companies who spend at least $200,000 annually on advertising
- Find profiles of ad agencies and brand names
- NOTE: Internet Explorer will not work with the site
Watch this video below for a walk through of Winmo.
