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Embedded LibGuides by Jenny

Greetings from the library!

I'm happy to be your librarian for this course!

If you'd like some one-on-one help finding articles, data or market research, or any other kind of informationclick here to book an appointment.

You can also email me: Jenny Castel | 

Did you know you can also chat or text with one of our on-duty librarians?  

It's anonymous, free, and super fast!  Chat now!

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Academic Search Complete

  • Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
  • Click Full Text on the left so you can read articles online.

Business Source Complete 

(navigates the same as Academic Search Complete)

  • Use Business Search to find articles and case studies on business topics.




  • industry research for over 700 US industries

  • research on hundreds of international industries

  • Watch the video below for a quick tutorial on how to navigate and access global industry data and reports

  • NOTE: you can search by industry name (such as "Vitamins and Supplements") or by the NAICS (325411- if you don't know the code, Google it)

  • If you need help navigating the various reports or even finding the relevant NAICS, contact Jenny, the librarian (


Brand Catalyst

  • "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
  • Helps to define brand identity
  • If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.

Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)




  • For information about advertising costs and consumer lifestyles
  • Find ad rates, circulation figures, audience demographics
  • Identify consumer spending behavior in potential market areas
  • Access most of the report titles including
    • Business Publication Media,
    • Consumer Magazine Media,
    • Direct Marketing,
    • Digital Networks & Tech,
    • Digital Websites,
    • International Media Guides and Local Media
    • Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media


  • Pro Tip: Check out their Creative Libraries!
  • Use this directory to find public and private U.S. and international companies who spend at least $200,000 annually on advertising
  • Find profiles of ad agencies and brand names
  • NOTE: Internet Explorer will not work with the site

Watch this video below for a walk through of Winmo. 

The JWU library has an

MLA Style Guide