Greetings from your librarian for ADC1011! I can help you find market and media research and data, or answer any other question.
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Jennifer Castel | firstname.lastname@example.org
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Market studies containing consumer demographics are used to describe the readers, viewers, or listeners of various media such as magazines, TV, radio, and Websites.
2. SRDS- Standard Rates and Delivery Services:
What would it cost to advertise your business or service in magazines, newspapers, radio, television, or websites?
4. Richard K. Miller E-Books on:
Need help searching the databases? Check out our Library Help Docs for step-by-step information.
Or, check out this quick information about MRI+ and SRDS.
For segment narratives collected and analyzed from US Census Bureau and the Neilson Media Study data , check out PRIZM Segment Narratives
Need to find target audience and segment information? Once you know who your target audience and segment, is SRDS Claritas 360 can help you find more information about your segment.
*NOTE* SRDS works best in Chrome or Internet Explorer. Do not use it in Safari.
Claritas 360 is a software within SRDS that provides the PRIZM Premier Segments and quite a few awesome reports that will provide with information about target audience, segment information, and their likely behaviors, interests, demographic, and geographic locations.
[SRDS (and Claritas 360, accessible and available within SRDS) is excellent for direct marketing, media planning, and for helping you understand the needs and behaviors of your target segment.
SRDS cannot tell you who your target audience is (go to MRI+ for that). ]
To access Claritas 360:
Step 1: click on the blue SRDS link above.
Step 2: once on the Kantar Media/SRDS database home page, search across the top for "Claritas 360" and click (highlighted below).
Step 3: click on the button that says "Log in to Claritas 360" (highlighted below).
*Note: you are already logged in- see in the photo above it says "log out." You do not need to actually log in because you are accessing the database through the library log in.
Step 4: Choose your report!
If you use the library's databases for your research, you can copy and paste pre-generated citations - look out for the option as it may appear differently in each interface but is generally represented by an icon of quotation marks.
If you need to cite a resource not located in a database, I recommend using the OWL as a reference. Alternatively, reach out to me for help with citations!
111 Dorrance Street Providence, Rhode Island 02903
321 Harborside Boulevard Providence, RI 02905