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Scenario: You have to write a short paper for a graphic design class on the topic of package re-design and audience. You've chosen to focus on a new line of pet products (including fancy organic food, leashes, and clothing, and toys made from biodegradable materials).
- Break into groups
- Each team evaluates ONE of the following databases
- In your group, search your database for information to help support your client's vision of their target audience
- Fill out this Google doc
- Share out to the class your database, the kind of information you found in your database, and one characteristic or one behavior you learned about your audience.
Group 1: Statista
Group 2: RKMA Market Research Handbooks
Group 3: Market Research
Group 4: MRI+ IMPORTANT: Get access code here
- Academic Search Complete (EBSCO) This link opens in a new window
- RKMA This link opens in a new window
- Statista This link opens in a new window
Graphic Design and Architecture, a 20th Century History by ISBN: 9781610586337Publication Date: 2012-11-01
The Graphic Design Reference and Specification Book by ISBN: 9781610587884Publication Date: 2013-09-01
