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Embedded LibGuides by Jenny

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Jenny Castel | 

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Scenario: You have to write a short paper for a graphic design class on the topic of package re-design and audience. You've chosen to focus on a new line of pet products (including fancy organic food, leashes, and clothing, and toys made from biodegradable materials).

  • Break into groups
  • Each team evaluates ONE of the following databases
  • In your group, search your database for information to help support your client's vision of their target audience
  • Fill out this Google doc
  • Share out to the class your database, the kind of information you found in your database, and one characteristic or one behavior you learned about your audience. 

Group 1: Statista

Group 2: RKMA Market Research Handbooks

Group 3: Market Research

Group 4: MRI+ IMPORTANT:  Get access code here