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Library Research and Help

Greetings from the library!

Our awesome team of librarians share virtual office hours, so if you'd like some one-on-one help finding market and demographic research, segmentation data or any other information/data, click here to book an appointment.

We're here for you!

Jenny Castel |  jcastel@jwu.edu 

Did you know you can also chat or text with one of our on-duty librarians?  

It's anonymous, free, and super fast! Click on the blue button below to chat now!

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MRI+ University Reporter
  • Use MRI+ for market studies containing consumer demographics (used to describe the readers, viewers, or listeners of various media such as magazines, TV, radio, and Websites).
  • Important: Use the link above to access the database. You will need to register for an account using your JWU Wildcats email address and this access code
  • Please note: MRI+ can be downloaded as an excel spreadsheet.
  • Watch the video below about how to navigate MRI+ and find relevant data (watch on full screen for a better view). 

 

 

How to read an MRI+ UIR Worksheet

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RKMA Market Research Handbooks

eBooks (large downloadbale PDFs) on

  • Consumer Behavior
  • Consumer Marketing
  • Entertainment
  • Media & Advertising
  • Health Care
  • Hotels & Resorts
  • Leisure Market
  • Restaurant & Food Service
  • Retail Business
  • Sports Marketing
  • Travel & Tourism 

Market Research 

  • Industry reports
  • demographics
  • market trends
  • forecasts
  • analysis of major brands, new products
  • consumer trends & buyer behavior in 
    • Food & Beverage,
    • Food Service & Hospitality
    • Retailing
    • Technology & Media
    •  Travel & Leisure.

Use these free apps

  • Zip Code Look-Up: to find out the demographics and lifestyles of segments in your neighborhood!
  • Segment Details: for details of the PRIZM segments (by lifestage or social grouping) . Easy to navigate and free to use. You may access the "snapshot" and the interactive map. However, go through the library to access the more in depth reports available through the subscription database SRDS. 
  • For help with SRDS, contact a librarian: click on the "Ask a Librarian" button below. 
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IBISWorld

  • industry research for over 700 US industries

  • research on hundreds of international industries

  • Watch the video below for a quick tutorial on how to navigate and access global industry data and reports

First Research 

  • 80+ in-depth industry profiles and 900 smaller industry segments. 
  • Overview of business challenges, trends, industry opportunities.

  • NOTE: You must click through 3 pages (2 "Continue" and 1 "Submit" page) before reaching the "Search for Industry and Geographic Profiles" main page.

MLA Style Guide

If you need more in depth guidance on formatting go to the Purdue OWL. 

Need to talk to someone and seek guidance in real time?

  • If you are an online student, you can go to the online writing center for information about how to contact a writing coach. 
  • If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed. 

Let's explore these databases!

Each group will be assigned one database to explore, find a few articles/reports, create a citation for each article

and share their findings with the class at the end of the activity in this Google Doc