Library Resources
Greetings from the library!
Our awesome team of librarians share virtual office hours, so if you'd like some one-on-one help finding market research, demographic data, or any other information/data, click here to book an appointment.
We're here for you!
Jenny Castel | jcastel@jwu.edu
Did you know you can also chat or text with one of our on-duty librarians?
It's anonymous, free, and super fast! Click on the blue button below to chat now!
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MRI+ University Reporter
- Use MRI+ for market studies containing consumer demographics (used to describe the readers, viewers, or listeners of various media such as magazines, TV, radio, and Websites).
- Important: Use the link above to access the database. You will need to register for an account using your JWU Wildcats email address and this access code
- Please note: MRI+ reports can be downloaded as an excel spreadsheet.
- Watch the video below about how to navigate MRI+ and find relevant data (watch on full screen for a better view).
- Use Simmons Insights for analysis of national consumer and market insights: consumer behavior and beliefs
- You can download the reports, charts, and graphs in an MS Excel spreadsheet
Find articles and industry and company reports using...
- Business Insights Global This link opens in a new window
- Case studies, company profiles & industry research reports
- Country economic reports, market research reports
- SWOT analyses, and video interviews with business executives, and selective full-text articles
- Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases
- First Research (Mergent) This link opens in a new window
- In-depth U.S. and global-wide industry profiles (each report includes an overview of business challenges, trends, opportunities, and ratios)
- "State and Province Profiles" with a clickable map for monthly updates of local industry, economic, employment, and wage data for each of the 50 states and Canadian Provinces
- IBISWorld This link opens in a new window
- Industry research for over 700 U.S. industries, hard-to-find U.S. "specialized industries", and some state-level industry research
- Updated reports: Global-wide industries and industries in China
- Industry reports include "Key Statistics," "Key Ratios," and supply-chain overviews
Find market research using...
RKMA Market Research Handbooks
eBooks (large downloadbale PDFs) on
- Consumer Behavior
- Consumer Marketing
- Entertainment
- Media & Advertising
- Health Care
- Hotels & Resorts
- Leisure Market
- Restaurant & Food Service
- Retail Business
- Sports Marketing
- Travel & Tourism
Find statistics, industry, and company profiles using
- Statista This link opens in a new window
- Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and more
- NOTE: Click through any security warnings & pop-up blockers that may appear
- Expert tools options are unavailable
- SRDS This link opens in a new window
- Find ad rates, circulation figures, audience demographics, and contact info. for publishers/sales
- Identify consumer spending behavior in potential market areas
- Report titles include Business Publication Media, Consumer Magazine Media, Direct Marketing, Digital Networks & Tech, Digital Websites, International Media Guides, Local Media, Newspaper Media, Out-of-Home Media, Print Media Production, Radio Media, TV & Cable Media, and more
- IMPORTANT: A padlock icon means the library is not subscribed to that content
- To access Nielsen Segmentation & Market Solutions: Click on the green login button. No additional credentials are required. Allow time for the reports to load!
**Tech Tip: SRDS and the Claritas 360 platform do not work well in Safari. If possible, use Firefox or Chrome**
- PRIZM Premier Segment DescriptionsDescribes the 68 Segments that Claritas places every household into based on where they live, what is their income, if they own their own home, and if they have children
- Claritas 360 Market Potential Report: Interpretations and CalculationsUse this report to learn about how many adults/households are participating in a target behavior in your market and analysis area (location)
Use to find out the potential for introducing a new product or service
How to get there:
Segmentation Reports > Lifestyle Reports > Market Potential - Claritas 360 Target Segment Measure ReportThis report allows you to look at the lifestyles and behaviors tied to people in a target segment.
Use to better understand your target segment and tailor your strategy/engage with group.
How to get there:
Segmentation Reports > Lifestyle Reports > Target Segment Measure
- NAICS- Quick Search"The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy." Use this quick search provided on the US Census Bureau website to locate industry codes.
JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- If you are an online student, you can go to the online writing center for information about how to contact a writing coach.
- If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed.
- zbib"a quick web tool for making bibliographies on the fly."
