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Embedded LibGuides by Jenny

Library Resources

Greetings from the library!

Our awesome team of librarians share virtual office hours, so if you'd like some one-on-one help finding market research, demographic data, or any other information/dataclick here to book an appointment.

We're here for you!

Jenny Castel | 

Did you know you can also chat or text with one of our on-duty librarians?  

It's anonymous, free, and super fast! Click on the blue button below to chat now!

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MRI+ University Reporter
  • Use MRI+ for market studies containing consumer demographics (used to describe the readers, viewers, or listeners of various media such as magazines, TV, radio, and Websites).
  • Important: Use the link above to access the database. You will need to register for an account using your JWU Wildcats email address and this access code
  • Please note: MRI+ reports can be downloaded as an excel spreadsheet.
  • Watch the video below about how to navigate MRI+ and find relevant data (watch on full screen for a better view). 

Simmons Insights 

  • Use Simmons Insights for analysis of national consumer and market insights: consumer behavior and beliefs
  • You can download the reports, charts, and graphs in an MS Excel spreadsheet

Find articles and industry and company reports using...

Find market research using...

RKMA Market Research Handbooks

eBooks (large downloadbale PDFs) on

  • Consumer Behavior
  • Consumer Marketing
  • Entertainment
  • Media & Advertising
  • Health Care
  • Hotels & Resorts
  • Leisure Market
  • Restaurant & Food Service
  • Retail Business
  • Sports Marketing
  • Travel & Tourism 

Find statistics, industry, and company profiles using 

**Tech Tip: SRDS and the Claritas 360 platform do not work well in Safari. If possible, use Firefox or Chrome**

Use this free app to find out the demographics and lifestyles of segments in your neighborhood!

Segment Details 

Details of the PRIZM segments (by lifestage or social grouping) on an interactive website. Easy to navigate and free to use. You may access the "snapshot" and the interactive map. However, go through the library to access the more in depth reports available through the subscription database.

Which Reports Do I Use? 

Help Docs to help you understand the reports in Claritas 360 and what they mean:


 JWU library has two style guides: 

MLA Style Guide

APA Style Guide

However, if you need more in depth guidance on formatting go to the Purdue OWL

Need to talk to someone and seek guidance in real time?

  • If you are an online student, you can go to the online writing center for information about how to contact a writing coach. 
  • If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed.