Library Research, Resources, and Help
Welcome. We are so happy to serve as your library liaisons!
Think of us as your research partners...We can assist you with finding articles on company or industry research. Visit our homepage to learn more.
If you ever want to meet with us for specialized research assistance, you can schedule a research appointment.
JWU librarians are available for research appointments in-person, over the phone, and online. We would be more than happy to help you!
Looking for immediate research assistance? Chat or Text us!
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Brand Catalyst
- "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
- Who is the consumer for a brand: what other brands do they like, what do they believe in/what's important to them?
- Helps to define brand identity
- If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.
Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)
Global Road Warrior
- Information on 175 countries & their cultures!
- Country geo stats & facts, money & banking, business culture with advice for businesswomen, travel documents, points of interest, plus photos and maps.
- TIP: Global Road Warrior does not work with Internet Explorer.
Census Data
- find demographic data for neighborhoods, cities, and towns in the US!
IBISWorld
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industry research for over 700 US industries
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research on hundreds of international industries
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Watch the video below for a quick tutorial on how to navigate and access global industry data and reports
First Research
- 80+ in-depth industry profiles and 900 smaller industry segments.
- Overview of business challenges, trends, industry opportunities.
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NOTE: You must click through 3 pages (2 "Continue" and 1 "Submit" page) before reaching the "Search for Industry and Geographic Profiles" main page.
- WGSN This link opens in a new window
- Fashion and expert trend forecasting content
- Create a free account with your JWU email (required) and renew it every 90 days to access
- If your account is current, visit wgsn.com and log in with your JWU email address (as your username) & password
- Women's Wear Daily (WWD) This link opens in a new window
- Full subscription access to WWD, including archived content
- Limit 20 simultaneous users
- You first need to make an account with your JWU email address, after which you can login at wwd.com
Fashion Design Research by ISBN: 9781780671796Publication Date: 2014-09-02Every fashion collection begins with research. But how do you start? How much should you do? How do you use that research?Fashion Design Research is designed to answer these questions and demystify the process for students. Illustrated throughout with inspirational photographs and images of good practice within student sketchbooks, the book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on market, fabric, and color research follow before the final chapter shows how to gather all the information together, understand it, and use it in a process known as triangulation. Additionally, case studies from a wide range of international designers showcase different working methods. By offering a clear approach to research for fashion design, this book will inspire students to embrace an activity that is both fun and fruitful.
Fashion Marketing Management by ISBN: 9789385059490Publication Date: 2019-01-30Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export.This book will be invaluable for all textile and fashion students on both undergraduate and postgraduate courses. It outlines the guideline and basics to the students about the activities of marketing and merchandising in apparel industry.
Find company information such as financials, SWOT analyses, profiles, and more...
- Business Insights Global This link opens in a new window
- Case studies, company profiles & industry research reports
- Country economic reports, market research reports
- SWOT analyses, and video interviews with business executives, and selective full-text articles
- Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases
- Statista This link opens in a new window
- Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and more
- NOTE: Click through any security warnings & pop-up blockers that may appear
- Expert tools options are unavailable
JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- If you are an online student, you can go to the online writing center for information about how to contact a writing coach.
- If you are a PVD campus student you can schedule an appointment with the writing coach through jwulink.
