Library Research and Help
Greetings from the library!
I'm Jenny, your librarian for this course.
If you'd like some one-on-one help finding market and demographic research, segmentation data or any other information/data, click here to book an appointment.
You can also email me: jcastel@jwu.edu
Did you know you can also chat or text with one of our on-duty librarians?
It's anonymous, free, and super fast! Click on the blue button below to chat with a librarian.
Looking for articles about Gen Z and VSCO girls?
Check out:
Women's Wear Daily (WWD)
- Fashion and marketing industries standard
- Key trends & news worldwide in women's and men's fashion, beauty, footwear, merchandising and the retail industries are updated daily
- Photos of runway shows, trade shows, fashion shoots, red carpet events, and new products.
- Tip: Use Chrome- Does not work with Internet Explorer
- Tip: Type "Gen Z and VSCO" in the search bar
Brand Catalyst
- "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
- Helps to define brand identity
- If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.
Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)
RKMA Market Research Handbooks
eBooks (large downloadbale PDFs) on
- Consumer Behavior
- Consumer Marketing
- Entertainment
- Media & Advertising
- Health Care
- Hotels & Resorts
- Leisure Market
- Restaurant & Food Service
- Retail Business
- Sports Marketing
- Travel & Tourism
Market Research
- Industry reports
- demographics
- market trends
- forecasts
- analysis of major brands, new products
- consumer trends & buyer behavior in
- Food & Beverage,
- Food Service & Hospitality
- Retailing
- Technology & Media
- Travel & Leisure.
Use these free apps
- Zip Code Look-Up: to find out the demographics and lifestyles of segments in your neighborhood!
- Segment Details: for details of the PRIZM segments (by lifestage or social grouping) . Easy to navigate and free to use. You may access the "snapshot" and the interactive map. However, go through the library to access the more in depth reports available through the subscription database SRDS.
- For help with SRDS, contact a librarian: click on the "Ask a Librarian" button below.
- Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases
- Statista This link opens in a new window
- Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and more
- NOTE: Click through any security warnings & pop-up blockers that may appear
- Expert tools options are unavailable
IBISWorld
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industry research for over 700 US industries
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research on hundreds of international industries
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Watch the video below for a quick tutorial on how to navigate and access global industry data and reports
First Research
- 80+ in-depth industry profiles and 900 smaller industry segments.
- Overview of business challenges, trends, industry opportunities.
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NOTE: You must click through 3 pages (2 "Continue" and 1 "Submit" page) before reaching the "Search for Industry and Geographic Profiles" main page.
If you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- You can schedule a remote appointment with the JWU Online Writing Coaches!
