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Embedded LibGuides by Jenny

ADVC 1021

Greetings from the library!

If you'd like some one-on-one help finding articles, demographic data or market research, or any other kind of informationclick here to book an appointment.

Did you know you can also chat or text with one of our on-duty librarians?  

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Brand Catalyst

  • "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
  • Helps to define brand identity
  • If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.

Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)

 

Winmo

  • Pro Tip: Check out their Creative Libraries!
  • Use this directory to find public and private U.S. and international companies who spend at least $200,000 annually on advertising
  • Find profiles of ad agencies and brand names
  • NOTE: Internet Explorer will not work with the site

Watch this video below for a walk through of Winmo. 

Academic Search Complete

  • Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
  • Click Full Text on the left so you can read articles online.

Business Source Complete 

(navigates the same as Academic Search Complete)

  • Use Business Search to find articles and case studies on business topics.

 

The JWU library has two style guides: 

MLA Style Guide

APA Style Guide

However, if you need more in depth guidance on formatting go to the Purdue OWL

For in-text citations go here

Need to talk to someone and seek guidance in real time?

  •  You can schedule an appointment with the writing coach through uSucceed.

 

Each group will be assigned one database to explore

and will share their findings with the class at the end of the activity on this Google doc