Embedded LibGuides by Jenny

Brand Catalyst

• "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
• Helps to define brand identity
• If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.

Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)

Winmo

• Pro Tip: Check out their Creative Libraries!
• Use this directory to find public and private U.S. and international companies who spend at least $200,000 annually on advertising
• Find profiles of ad agencies and brand names
• NOTE: Internet Explorer will not work with the site

Watch this video below for a walk through of Winmo. 

Academic Search Complete

• Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
• Click Full Text on the left so you can read articles online.

Business Source Complete 

(navigates the same as Academic Search Complete)

• Use Business Search to find articles and case studies on business topics.

The JWU library has two style guides: 

MLA Style Guide

APA Style Guide

However, if you need more in depth guidance on formatting go to the Purdue OWL. 

For in-text citations go here

Need to talk to someone and seek guidance in real time?

•  You can schedule an appointment with the writing coach through uSucceed.

NIH.gov

CDC: National Center for Health Statistics

SPRC (Suicide Prevention Resource Center)

Suicide in the US: Statistics and Facts 

Each group will be assigned one database to explore

and will share their findings with the class at the end of the activity on this Google doc

• Group 1: Business Source Complete
• Group 2: Statista
• Group 3: Academic Search Complete
• Group 4: Winmo
• Group 5: Brand Catalyst