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Embedded LibGuides by Jenny

Library Resources



Greetings from your librarian for this course! I can help you find market research and data, or answer any other question.  

I share office hours with an awesome team of librarians, so if you'd like some one-on-one help click here to book an appointment or let me know a time that works for you We're here for you!

Jenny Castel |  |  401-598-1887

Did you know you can also chat or text with one of our on-duty librarians?  It's anonymous, free, and super fast!

Need help searching the databases? Check out our Library Help Docs for step-by-step information.

Or, check out this quick information about MRI+ and SRDS.

For segment narratives collected and analyzed from US Census Bureau and the Neilson Media Study data , check out PRIZM Segment Narratives


Databases where you can find company and industry information (financials, SWOT analysis, profiles): 

Databases where you can find market research (demographics, market trends, etc.):

If you use the library's databases for your research, you can copy and paste pre-generated citations - look out for the option as it may appear differently in each interface but is generally represented by an icon of quotation marks.


If you need to cite a resource not located in a database, I recommend using the OWL as a reference. Alternatively, reach out to me for help with citations!

MLA Sample Paper

MLA Format Template

**Tech Tip: SRDS and the Claritas 360 platform do not work well in Safari. If possible, use Firefox or Chrome**

Which Reports Do I Use? 

Help Docs to help you understand the reports in Claritas 360 and what they mean:

Let's explore these databases!

Each group will be assigned one database to explore. 

Time permitting, each group will share their findings with the class at the end of the activity. 


(Access limited to 20 simultaneous users)
Market research studies contain consumer demographics which describe the "readers, viewers, or listeners" of various media such as magazines, TV, radio, and websites. TO REGISTER, log into jwuLink using your JWU credentials, then select the link to the library's homepage. At the login screen click on "Register,” enter your name, and JWU email address. Next, look for a validation email from NOTE: Check your mailbox folders to make sure the vendor's email isn't stuck in your junk mail. Click on the link in the vendor's email to activate your account (YOU MUST DO THIS WITHIN 3 DAYS) and then enter a password of your choice when prompted. Next time DO NOT SELECT REGISTER, just log in with your JWU email address & password. NOTE: 1) You can only use a JWU e-mail account; 2) You must click on "Accept the license agreement;" 3) Turn off all pop-up blockers; 4) Google Chrome browser will not work; 5) LOG OUT at the end of your session. CURRENT OR FORMER USERS: Re-register TWICE A YEAR around JANUARY 1 & JULY 1 and CHANGE YOUR PASSWORD while following the same instructions for first-time users.