Library Research, Resources, and Help
The librarians can help you find articles; business, industry, or financial information; navigate the databases, or answer any other question.
If you'd like some one-on-one help click here to book an appointment. We're here for you!
You can also chat or text with one of our on-duty librarians for immediate help!
Brand Catalyst
- Who is your target market?
- "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
- Helps to define brand identity
- If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.
Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)
RKMA Market Research Handbooks
eBooks (large downloadable PDFs) on
- Consumer Behavior
- Consumer Marketing
- Entertainment
- Media & Advertising
- Health Care
- Hotels & Resorts
- Leisure Market
- Restaurant & Food Service
- Retail Business
- Sports Marketing
- Travel & Tourism
Find company information such as financials, SWOT analyses, profiles, and more...
- Business Insights Global This link opens in a new window
- Case studies, company profiles & industry research reports
- Country economic reports, market research reports
- SWOT analyses, and video interviews with business executives, and selective full-text articles
- Business Source Complete This link opens in a new window
- Company profiles, SWOT analyses where available, industry profiles, stocks and investment information, management-related articles
- Harvard Business Review case studies and streaming videos from the Harvard Business School Faculty Seminar Series, and selective full-text articles
- JWU Library does not have access to Harvard Business Cases
- Statista This link opens in a new window
- Statistics, reports, and visual data for a range of topics, countries, industries, trending topics, and more
- NOTE: Click through any security warnings & pop-up blockers that may appear
- Expert tools options are unavailable
Academic Search Complete
- Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
- Click Full Text on the left so you can read articles online.
Business Source Complete
(navigates the same as Academic Search Complete)
- Use Business Search to find articles and case studies on business topics.
IBISWorld
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industry research for over 700 US industries
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research on hundreds of international industries
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Watch the video below for a quick tutorial on how to navigate and access global industry data and reports
First Research
- 80+ in-depth industry profiles and 900 smaller industry segments.
- Overview of business challenges, trends, industry opportunities.
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NOTE: You must click through 3 pages (2 "Continue" and 1 "Submit" page) before reaching the "Search for Industry and Geographic Profiles" main page.
JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- Schedule an appointment with a writing coach through uSucceed.
Citing sources with no author: Scribbr
For sources with no named author, the in-text citation must match the first element of the Works Cited entry. This may be the name of an organization, or the title of the source.
If the source title or organization name is longer than four words, shorten it to the first word or phrase in the in-text citation, excluding any articles (a, an, and the). The shortened title or organization name should begin with the word the source is alphabetized by in the Works Cited.
Follow the general MLA rules for formatting titles: If the source is a self-contained work (e.g. a whole website or an entire book), put the title in italics; if the source is contained within a larger whole (e.g. a page on a website or a chapter of a book), put the title in quotation marks.
First Research Mergent: Citations
The Academic Success Center is open for in-person and remote appointments by zoom.
Whether you're just getting started or need final editing advice, writing tutors are kind and trained to help you at any stage of the writing process. Visit the Academic Success Center website for more information.
Top Tips for Working with the Academic Success Center:
- Book an appointment by phone: 401-598-1485
- Visit us live on the first floor of the Yena Center
For 24/7 at no extra charge tutoring support and academic success coaching, log into JWULINK to use tutor.com and schedule a session.
Look for the link in jwuLink, type tutor.com in the search bar. It will be the first link to come up! Log in to your account with your JWU credentials and then, it will auto-populate with your name and you're ready to go.
Creating a Target or Buyer Persona using Brand Catalyst
Break into your groups
Open Brand Catalyst
Google Doc
