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Embedded LibGuides by Jenny

ADVC 1010 (Spring 2021)

Greetings from the library!

I'm happy to be your librarian for this course!

If you'd like some one-on-one help finding market research, demographic data, information about advertising and direct marketing, or any other kind of informationclick here to book an appointment.

You can also email me: Jenny Castel | 

Did you know you can also chat or text with one of our on-duty librarians?  

It's anonymous, free, and super fast!  Chat now!

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MRI+ University Reporter
  • Use MRI+ for market studies containing consumer demographics (used to describe the readers, viewers, or listeners of various media such as magazines, TV, radio, and Websites).
  • Important: Use the link above to access the database. You will need to register for an account using your JWU Wildcats email address and this access code
  • Please note: MRI+ reports can be downloaded as an excel spreadsheet.
  • Watch the video below about how to navigate MRI+ and find relevant data (watch on full screen for a better view). 

How to read an MRI+ UIR Worksheet



  • Use this directory to find public and private U.S. and international companies who spend at least $200,000 annually on advertising
  • Find profiles of ad agencies and brand names
  • NOTE: Internet Explorer will not work with the site

Watch this video below for a walk through of Winmo. 

Academic Search Complete

  • Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
  • Click Full Text on the left so you can read articles online.

Business Source Complete



The JWU library has two style guides: 

MLA Style Guide

APA Style Guide

However, if you need more in depth guidance on formatting go to the Purdue OWL

Need to talk to someone and seek guidance in real time?

  • If you are an online student, you can go to the online writing center for information about how to contact a writing coach. 
  • If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed.

Getting to know MRI+

1. Break into groups 

2. Each group will spend some time exploring the two databases 

MRI+ (Important Get access code here.)



3. Use this Google doc