ADVC 1010 (Spring 2021)
Greetings from the library!
I'm happy to be your librarian for this course!
If you'd like some one-on-one help finding market research, demographic data, information about advertising and direct marketing, or any other kind of information, click here to book an appointment.
You can also email me: Jenny Castel | jcastel@jwu.edu
Did you know you can also chat or text with one of our on-duty librarians?
It's anonymous, free, and super fast! Chat now!
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MRI+ University Reporter
- Use MRI+ for market studies containing consumer demographics (used to describe the readers, viewers, or listeners of various media such as magazines, TV, radio, and Websites).
- Important: Use the link above to access the database. You will need to register for an account using your JWU Wildcats email address and this access code
- Please note: MRI+ reports can be downloaded as an excel spreadsheet.
- Watch the video below about how to navigate MRI+ and find relevant data (watch on full screen for a better view).
How to read an MRI+ UIR Worksheet
Winmo
- Use this directory to find public and private U.S. and international companies who spend at least $200,000 annually on advertising
- Find profiles of ad agencies and brand names
- NOTE: Internet Explorer will not work with the site
Watch this video below for a walk through of Winmo.
Academic Search Complete
- Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
- Click Full Text on the left so you can read articles online.
Business Source Complete
The JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- If you are an online student, you can go to the online writing center for information about how to contact a writing coach.
- If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed.
Getting to know MRI+
1. Break into groups
2. Each group will spend some time exploring the two databases
MRI+ (Important Get access code here.)
3. Use this Google doc
