MRKT 1002 Spring 2023
Greetings from the library!
I am so happy to be your librarian for this class. I can help you with market research, demographic and consumer data, or any other kind of information.
Click here to book an appointment or email me directly.
Jenny Castel | jcastel@jwu.edu
You can also chat or text with one of our on-duty librarians.
It's anonymous, free, and super fast! Click on the blue button below to chat now!
Using SRDS for Segmentation Data
Reading and Understanding a Target Segment Measure Report from SRDS/Claritas 360
- Claritas PRIZM Segment NarrativesThis document will help you understand how the segments are created and what they mean.
- Claritas PRIZM Segment DescriptionsThis document provides a quick description of each segment.
Brand Catalyst
- "Predictive consumer segmentation and brand strategy tool": find out info about how likely a consumer is to purchase a brand, or engage in a behavior
- Helps to define brand identity
- If you are familiar with MRI+, Brand Catalyst is the "new" MRI+.
Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)
Academic Search Complete
- Use Academic Search to search for articles on almost any topic, from marketing to business, company profiles, and the social impacts of advertising.
- Click Full Text on the left so you can read articles online.
The JWU library has two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
The Academic Success Center is open for in-person and remote appointments by zoom.
Whether you're just getting started or need final editing advice, writing tutors are kind and trained to help you at any stage of the writing process. Visit the Academic Success Center website for more information.
Top Tips for Working with the Academic Success Center:
- Book an appointment by phone: 401-598-1485
- Book an appointment online via USucceed: In jwulink, under Tools,.click Academics tab, Usucceed- Look for "My Success Network" Academic Success Network or click here to make a writing tutor appointment.
- Visit us live on the first floor of the Yena Center
For 24/7 free online revision feedback, submit your paper to Smarthinking. Look for the link in jwuLink, under the Academics tab, under Academic Support Services.
Creating a Target or Buyer Persona using Brand Catalyst
Break into your groups
Open Simmons Brand Catalyst and SRDS- Claritas 360
Fill out this Google Doc
