Greetings from the library!
Our awesome team of librarians share virtual office hours, so if you'd like some one-on-one help finding market and demographic research, segmentation data or any other information/data, click here to book an appointment.
We're here for you!
Jenny Castel | jcastel@jwu.edu
Did you know you can also chat or text with one of our on-duty librarians?
It's anonymous, free, and super fast! Click on the blue button below to chat now!
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MRI+ University Reporter
- Use MRI+ for market studies containing consumer demographics (used to describe the readers, viewers, or listeners of various media such as magazines, TV, radio, and Websites).
- Important: Use the link above to access the database. You will need to register for an account using your JWU Wildcats email address and this access code
- Please note: MRI+ can be downloaded as an excel spreadsheet.
- Watch the video below about how to navigate MRI+ and find relevant data (watch on full screen for a better view).
RKMA Market Research Handbooks
eBooks (large downloadbale PDFs) on
- Consumer Behavior
- Consumer Marketing
- Entertainment
- Media & Advertising
- Health Care
- Hotels & Resorts
- Leisure Market
- Restaurant & Food Service
- Retail Business
- Sports Marketing
- Travel & Tourism
Use these free apps
- Zip Code Look-Up: to find out the demographics and lifestyles of segments in your neighborhood!
- Segment Details: for details of the PRIZM segments (by lifestage or social grouping) . Easy to navigate and free to use. You may access the "snapshot" and the interactive map. However, go through the library to access the more in depth reports available through the subscription database SRDS.
- For help with SRDS, contact a librarian: click on the "Ask a Librarian" button below.
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In the JWU library have two style guides:
However, if you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
- If you are an online student, you can go to the online writing center for information about how to contact a writing coach.
- If you are a PVD campus student you can schedule an appointment with the writing coach through uSucceed.
