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Please view the following tutorial to learn how to navigate Brand Catalyst (accessed through Simmons Insights)
eBooks (large downloadbale PDFs) on
industry research for over 700 US industries
research on hundreds of international industries
Watch the video below for a quick tutorial on how to navigate and access global industry data and reports
NOTE: You must click through 3 pages (2 "Continue" and 1 "Submit" page) before reaching the "Search for Industry and Geographic Profiles" main page.
Journal of Product and Brand Management
If you need more in depth guidance on formatting go to the Purdue OWL.
Need to talk to someone and seek guidance in real time?
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