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Embedded LibGuides by Jenny

Library Resources

Greetings from the library!

I'm Jenny, your librarian for this course. 

If you'd like some one-on-one help with research, click here to book an appointment.

You can also email me: jcastel@jwu.edu 

Did you know you can also chat or text with one of our on-duty librarians?  

It's anonymous, free, and super fast! Click on the blue button below to chat now!

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To find design inspiration, trends, and planning the line

To find your target market information such as consumer and market research, statisticsand demographic data

 

MRI+ University Reporter
  • Use MRI+ for market studies containing consumer demographics (used to describe the readers, viewers, or listeners of various media such as magazines, TV, radio, and Websites).
  • Important: Use the link above to access the database. You will need to register for an account using your JWU Wildcats email address and this access code
  • Please note: MRI+ can be downloaded as an excel spreadsheet.
  • Watch the video below about how to navigate MRI+ and find relevant data (watch on full screen for a better view). 

 

 

RKMA Market Research Handbooks

eBooks (large downloadbale PDFs) on

  • Consumer Behavior
  • Consumer Marketing
  • Entertainment
  • Media & Advertising
  • Health Care
  • Hotels & Resorts
  • Leisure Market
  • Restaurant & Food Service
  • Retail Business
  • Sports Marketing
  • Travel & Tourism 

Citing Images 

Image label (If including image in your written work):

Fig. 1 New York Sunshine. (WGSN Denim Team, [Sept. 2018]).

In the text:

WGSN Denim Team [Sept. 2018].

In your list of figures or references (omit figure number if you haven't included the image in your assignment)

Figure 1. WGSN Denim Team. [Sept. 2018] New York Sunshine. WGSN. Denim Forecast S/S 20: Empower Up! [Online image]. available from https://www-wgsn-com.jwupvdz.idm.oclc.org/content/board_viewer/#/80499/page/1

 

Need help with in-text citations or more complicated citations?  Use the OWL!  It's super easy, and totally simple. This is also a really good time to make an appointment with a writing tutor to make sure your paper is totally perfect and all your citations are good to go.

 

On campus? Visit the JWU Writing Lab at either the Academic Success Center at Downcity or Harborside for fast and easy help with assignments. Whether you're just getting started or need final editing advice, peer-to-peer and professional writing coaches are super kind and trained to help you at any stage of the writing process. For in-person tutoring, help with accommodations for students living with disabilities, and study-skills workshops, contact the Academic Success Center, via USucceed in jwulink, Academics tab.

Top Tips for Working with the Writing Lab:

  1.    Book an appointment by phone: 401-598-1485
  2.    Book an appointment online via USucceed: in jwulink, click Academics tab.

Did you know you can also submit your paper online 24 hours a day, 7 days a week to Smarthinking for seriously awesome feedback within 24 hours?  It's FREE!  Look for the link in jwulink, under the Academics tab, under Tutoring.

Looking for MS Office Suite or Microsoft Word?  Click here to download it for free!